From Tee to Success: How We Helped Drive Golf Apparel Sales

Teeing off

Days.Golf is a newly launched start-up that specialises in providing high-quality, print-on-demand golf apparel. The business is based in Melbourne, Australia, but ships its products around the world. Being a new player in the market, Days.Golf faced several challenges in establishing its brand and online presence. Therefore, they turned to The Marketer's Friend, a digital marketing agency, for help.

A few issues

Days.Golf faced several challenges in establishing its brand and online presence, which included:

1. Branding: As a new start-up, Days.Golf lacked a well-defined brand image that could differentiate them from their competitors.

2. Ecommerce Store: The online store of Days.Golf was not user-friendly, resulting in a low conversion rate.

3. Business Listings: Being a new player in the market, Days.Golf was not listed on major online directories, resulting in low visibility and a lack of trust among potential customers.

4. SEO: The website of Days.Golf was not optimized for search engines, resulting in low rankings and poor visibility in search engine results.

5. CRO: The website lacked a clear call-to-action, resulting in a low conversion rate.

What we did

The Marketer's Friend provided a comprehensive digital marketing solution to Days.Golf, which included:

1. Branding: The Marketer's Friend developed a unique brand image for Days.Golf that differentiated them from their competitors. This included a new logo, brand messaging, and a brand style guide that provided consistency in their online presence.

2. Ecommerce Store: The Marketer's Friend redesigned the ecommerce store of Days.Golf, making it more user-friendly, attractive, and optimized for conversion. The website was also made responsive, ensuring a seamless user experience across all devices.

3. Business Listings: The Marketer's Friend listed Days.Golf on major online directories, including Google My Business, Bing Places, and Yelp. This resulted in increased visibility and trust among potential customers.

4. SEO: The Marketer's Friend optimized the website of Days.Golf for search engines, including on-page and off-page SEO techniques. This resulted in increased rankings and visibility in search engine results.

5. CRO: The Marketer's Friend implemented clear call-to-actions on the website, resulting in an increased conversion rate.

Chipping in

The solution provided by The Marketer's Friend resulted in significant improvements for Days.Golf. The business saw a considerable increase in online traffic, resulting in more sales and revenue. The following are some of the results achieved:

1. Branding: Days.Golf now has a well-defined brand image that resonates with its target audience.

2. Ecommerce Store: The new ecommerce store resulted in a 25% increase in conversion rate, resulting in increased sales.

3. Business Listings: The business listings on major directories resulted in a 30% increase in visibility and trust among potential customers.

4. SEO: The website now ranks on the first page of search engine results for targeted keywords, resulting in increased traffic and sales.

5. CRO: The clear call-to-actions resulted in a 20% increase in conversion rate, resulting in increased sales.

Par for the course

The Marketer's Friend helped Days.Golf achieve significant success online by providing a comprehensive digital marketing solution. The solution included branding, ecommerce store redesign, business listings, SEO, and CRO. The results achieved were impressive, with the business experiencing increased traffic, sales, and revenue. The Marketer's Friend's approach of working fast and being 100% transparent, as mentioned by the marketing