[Advertising] How much should you spend

To make sure you're maximizing your ROI, it's worth taking a close look at your budget and seeing where you can make adjustments. Here are a few tips to help you stay ahead of the competition when it comes to your marketing budget:

Do you know what's currently working? Are you accurately measuring to show you what's currently working and why?

As a small business owner, it's important to stay ahead of the competition and be aware of what's working in the market. This means having a clear understanding of your marketing budget and making sure that you are allocating enough resources to achieve your desired results.

One way to ensure that you are getting the most out of your marketing budget is to measure your results accurately. This will help you to identify what is working and why, so that you can make informed decisions about where to allocate your resources. There are a number of different ways to measure marketing performance, so it's important to choose the metrics that are most relevant to your business goals.

Some common metrics used to measure marketing performance include website traffic, conversion rates, leads generated, and sales revenue. By tracking these metrics over time, you can get a clear picture of which marketing activities are delivering the best results. Once you know what's working, you can invest more heavily in those activities and see even better results.

Have you optimised your current assets? Is it time to refresh your website, landing pages, nurture emails, or social media creative?

As we move into 2023, it's more important than ever for small businesses to have a well-optimised marketing budget that will allow them to stay ahead of the competition. But with so many different marketing channels and assets to choose from, it can be difficult to know where to start.

One question you should ask yourself is whether you've optimised your current assets - such as your website, landing pages, nurture emails and social media creative. If they're not performing as well as they could be, it might be time for a refresh.

Here are some things to consider when assessing your current assets:

- Is your website optimised for search engines?

- Are your landing pages conversion-friendly?

- Are your nurture emails engaging and relevant?

- Is your social media creative up-to-date and aligned with your brand messaging?

If you're not sure how to answer these questions, it might be worth speaking to a marketing professional who can offer impartial advice. Once you've reviewed your assets and made any necessary changes, you'll be in a better position to allocate your marketing budget for 2023.

Maybe it's time to consider a platform and team of strategists to help you achieve your goals.

As a small business owner, you may be finding it difficult to keep up with the competition. They might have larger marketing budgets or more resources. If this is the case, you may want to consider allocating more of your budget to marketing in 2023.

One way to stay ahead of the competition is by using a platform that provides you with the tools and resources you need to succeed. There are many platforms out there that offer different features. Some platforms provide templates and guidance on how to create an effective marketing strategy. Others allow you to connect with a team of strategists who can help you create a custom plan.

No matter what kind of platform you choose, make sure it’s one that will help you achieve your goals. Consider what your goals are for 2023 and find a platform that will help you meet those objectives.

If you’re not sure where to start, there are plenty of articles and blog posts that can help you learn more about choosing the right platform for your business. Doing some research will give you a better idea of what’s out there and help you make an informed decision about which platform is right for you.

Allocate the budget. Somewhere in the vicinity of 7%-20% of total revenue, depending on how fast you want to grow and the ROI

When allocating a marketing budget for 2023, businesses should consider a few key factors such as how fast they want to grow and the ROI. On average, businesses should allocate somewhere between 7% and 20% of their total revenue. However, the exact amount will vary depending on each business' individual goals and needs.

It's important to have a clear understanding of what you want to achieve with your marketing budget before allocating any funds. Once you know your goals, you can start to research different platforms and tools that can help you reach them. There are many different marketing channels available, so it's important to choose those that will be most effective for your business. Doing some research upfront will save you time and money in the long run.

Once you've decided on the right mix of marketing channels for your business, you can start to allocate your budget. As a general rule of thumb, businesses should spend somewhere between 7% and 20% of their total revenue on marketing. However, the exact amount will vary depending on your individual goals and needs. If you're looking to grow quickly, you may need to allocate more of your budget towards marketing. On the other hand, if you're aiming for a more sustainable growth strategy, you may be able to get by with a smaller budget.

No matter what size budget you have, it's important to make sure that you're getting the most bang for your buck. One way to do this is by investing in quality content that will engage and convert your target audience. Hiring a professional copywriter or graphic designer can help ensure that your content is high-quality and effective.

When allocating your marketing budget for 2023, keep in mind that it's not just about quantity - it's also about quality. Investing in high-quality content and engaging assets will help ensure that your campaigns are successful. With a well-thought-out budget, you can reach your goals and grow your business sustainably in the long run.

A well-rounded marketing strategy should include a mix of both quantity and quality content. By investing in quality content, you can ensure that your campaigns are effective and engaging. With a well-thought-out budget, you can reach your goals and grow your business sustainably in the long run.

Interested in seeing how the Marketer's Friend could help? Reach out for a complimentary 30 Minute no-nonsense marketing chat - no strings attached.